GBN Media / Programmes to sponsor
Programmes to sponsor
Own the moment, not just the slot.
Sponsorship across six surfaces, framed by audience and moment, selected through the published featured shows methodology. No prices here: every card ends in a conversation.
How this section works
Concepts, not rate cards.
Every opportunity here is presented by audience and moment across brand-safe, featured or verified programming, with final selection through the published featured shows methodology. Linear television sponsorship is sold through Sky Media, and we will route you. There are no prices on this site. Every card ends in a conversation, because the right partnership is designed, not picked off a shelf.
Television · featured programming
Breakfast weather and travel
- Audience
- The wake-up-with-Britain morning audience: a daily appointment with career broadcasters, in the daypart where GB News leads.
- Format
- Sponsorship of the weather and travel reports within Breakfast: idents and bumpers around the sponsored segments, with cross-platform extensions. News output itself is not sponsored, in line with the Broadcasting Code.
- Brand fit
- Finance, retail, automotive, everyday FMCG.
Start the conversation →Featured show · Ofcom-based classification
Television · featured programming
Sunday morning, online and on air
- Audience
- A considered Sunday-morning audience around the long-form interview strand, for example Sunday with Michael Portillo.
- Format
- Digital and podcast extensions of the Sunday strand presented in association with a brand, plus sponsorship of the weather and travel reports around it. The programme itself is not sponsored.
- Brand fit
- Wealth and finance, heritage brands, premium travel.
Start the conversation →Featured show · Ofcom-based classification
Television · featured programming
Weekend magazine
- Audience
- The journalist-led Saturday magazine strand. Lifestyle and news, a weekend-morning habit.
- Format
- Sponsorship of the lifestyle, weather and travel segments within the strand, with digital extensions. News content within the programme is not sponsored.
- Brand fit
- Home, garden, travel, retail.
Start the conversation →Featured show · Ofcom-based classification
Television
Weather sponsorship
- Audience
- Every viewer, many times a day. The classic broadcast sponsorship: high-frequency and category-exclusive.
- Format
- Weather idents across the schedule, with digital and radio extensions. The format behind the BOXT results.
- Brand fit
- Travel, motoring, home, insurance, energy.
Start the conversation →Brand-safe editorial adjacency by design
Digital
Big-news-day digital
- Audience
- Appointment moments online: election results, national occasions and set-piece days, when gbnews.com and the app see their biggest audiences.
- Format
- Labelled digital sponsorship and takeover of the live pages and the app on the day. Television news coverage is not sponsored.
- Brand fit
- Finance, telecoms, automotive.
Start the conversation →Digital only, within the CAP Code
Television
The whole featured slate, one buy
- Audience
- The featured shows package bought as a single, verified cross-schedule position.
- Format
- One buy across the featured slate, planned with Sky Media for linear.
- Brand fit
- Brands wanting scale with a published classification.
Start the conversation →The whole slate, one methodology
Television and radio
Money and personal finance reports
- Audience
- The daily personal finance reports: up-to-the-minute money guidance for an audience that manages its own finances, in a high-trust news environment.
- Format
- Report sponsorship across the television day, simulcast on GB News Radio, so one sponsorship works twice, with the Money vertical on gbnews.com as a natural extension.
- Brand fit
- Finance, insurance, savings, investments, price comparison.
Start the conversation →News-led editorial reports, category-exclusive
Radio
A station at record reach.
Radio
Radio Breakfast or Drivetime
- Audience
- A station at record reach: 731,000 weekly, up 34 per cent year on year (RAJAR, Q2 2026).
- Format
- Daypart sponsorship with presenter-read credits and podcast extensions.
- Brand fit
- Automotive, finance, retail.
Start the conversation →News-led speech radio
Radio
Smart speaker and DAB moments
- Audience
- The first-thing news habit on smart speakers and DAB.
- Format
- Moment sponsorship across smart speaker and DAB touchpoints.
- Brand fit
- FMCG, utilities, home services.
Start the conversation →Owned, controlled audio environment
Digital
Own a vertical, a newsletter or a moment.
Digital
Section sponsorship on gbnews.com
- Audience
- Always-on, category-aligned verticals: Money, Motoring, Travel and Weather. About 70 million page views a month across site and app, and about 8.5 million monthly web visitors (Adobe Analytics, January to July 2026).
- Format
- Vertical takeover: display, native placements and content association.
- Brand fit
- One brand per vertical, category-exclusive.
Start the conversation →Professionally produced, regulated publisher content
Digital
Newsletter sponsorship
- Audience
- Registered, consented, high-intent subscribers, a first-party base.
- Format
- Solus placements and ongoing sponsorship positions.
- Brand fit
- Finance, travel, subscriptions, considered purchases.
Start the conversation →First-party, consented audience
Digital
High-traffic moment sponsorship
- Audience
- The site on major news days, when traffic peaks and attention concentrates.
- Format
- Homepage and section takeovers around planned, brand-safe moments.
- Brand fit
- Launches and campaigns that need a moment.
Start the conversation →Planned moments, agreed in advance
Social, branded content and cross-platform
One theme, every surface.
Social and branded content
Sponsored social series
- Audience
- An 11.8 million community across YouTube, TikTok, Facebook and X, materially younger on TikTok, with 240 million monthly TikTok video views (platform reporting, June 2026).
- Format
- A branded explainer or short-form series, made with the GB News social team.
- Brand fit
- Brands chasing reach and a younger profile than linear news buys.
Start the conversation →Selected through the featured and brand-safe methodology
Social and branded content
Podcast series partnership
- Audience
- The GB News podcast slate, presented in association with a brand, including presenter-led interview and lifestyle series.
- Format
- Series sponsorship across podcast, digital and social: billboards, host-reads and content integration.
- Brand fit
- Finance, publishing, professional services, considered categories.
Start the conversation →Titles selected through the featured and brand-safe methodology
Social and branded content
The British success story strand
- Audience
- A commissioned series of short films and articles celebrating British business and manufacturing excellence, a subject the GB News audience is passionate about, carried across TV dayparts, radio and digital.
- Format
- Branded content strand: films scheduled across the broadcast day, articles on gbnews.com, cutdowns across social.
- Brand fit
- Finance, accountancy, telecoms, recruitment, technology and any brand backing British business.
Start the conversation →Commissioned, brand-safe editorial by design
Cross-platform
The presenter-led travel series
- Audience
- A commissioned, presenter-fronted travel series built around a brand: destination films on YouTube, television idents, radio advertorials, the travel destination forecast (the AllClear format) and the Travel section on gbnews.com.
- Format
- One partnership across YouTube episodes, TV, connected TV with interactive response, radio, newsletter and a travel section takeover, planned and produced as one.
- Brand fit
- Travel, cruising, tourism boards, premium leisure.
Start the conversation →Commissioned content, brand-safe by design
Cross-platform
The always-on Britain partnership
- Audience
- One brand-safe theme carried across a featured television strand, radio breakfast, a digital vertical and a social series, planned as one.
- Format
- A single annual partnership across four surfaces with one point of contact.
- Brand fit
- Brands ready to own a theme, not just a slot.
Start the conversation →Featured and verified programming only
Cross-platform
Category-exclusive partnership
- Audience
- One brand owning a theme across every platform. For example, the home of British motoring news.
- Format
- Category exclusivity across TV, radio, digital and social, planned as one buy.
- Brand fit
- Category leaders who want the space to themselves.
Start the conversation →Category exclusivity, verified programming
New to the channel?
Test and learn. Scale on evidence.
For brands that want evidence before commitment, there is a route built for exactly that: start with a measured pilot, measure everything and let the results decide each next step. You stay in control of pace and standards throughout.
Test and learn
The measured pilot
- Audience
- Your target segments within the GB News digital audience, reached through private marketplace and programmatic guaranteed deals only, never the open auction.
- Format
- Display and pre-roll on gbnews.com and the app, daypart-weighted to your customer's moment, with your own suitability standards applied before any impression serves. Frequency-capped, fully labelled, reporting from day one.
- Brand fit
- Brands that want a live read of performance before they scale.
Start the conversation →Controlled, labelled, measurable
Test and learn
The evidence ladder
- Audience
- The same audience at three levels of association, each step taken only when the previous one has proved itself.
- Format
- Step one, the measured pilot. Step two, owned formats: newsletter sponsorship, a section takeover away from news output, labelled branded content. Step three, a presenter-led branded series with a sponsored hub, bookended by an independent brand uplift study. Clear decision points; every layer stands alone.
- Brand fit
- Brands that scale investment with evidence rather than speculation.
Start the conversation →Decision points at every step
Regulated categories
Compliant by design
- Audience
- The full digital audience, reached through a plan built for regulated categories from the first brief.
- Format
- Online formats governed by the CAP Code, paid-partnership labelling on every platform, editorial and legal sign-off built into the workflow, and no sponsorship of news output, which the Broadcasting Code does not permit.
- Brand fit
- Finance, care and other regulated categories that need scale within the rules.
Start the conversation →Built inside the rules from the start
Every card ends in a conversation.
Tell us the brand and the brief. We will bring the audience data, the brand-safety evidence and a partnership shaped to fit, and for linear we will bring Sky Media into the room.