Insight

Research a planner can take into the room.

Independent studies, sourced figures and the thinking behind the numbers, published here first and mirrored to LinkedIn.

Insight and research

The evidence room for the commercial conversation.

Our research and analysis live here and mirror everything published to the GBN Media LinkedIn showcase page. Brand research, audience behaviour and the commercially active profile of the audience, drawn from BARB, RAJAR and Kantar TGI.

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The Signal research · 2026

How GB News builds mental availability

Independent research by the agency everyday people, commissioned by GB News and published in full: 2,017 nationally representative UK adults on consideration, category entry points, values and emotion, tested against six established news brands. It anchors the agency and advertiser conversation from this summer.

Read the findings →

Latest

Published here first, then everywhere.

Each new piece appears here and on the GBN Media LinkedIn page, and subscribers get it by email the morning it lands.

Audience · BARB

Number one, and what it means for the plan

The full-day average, the breakfast daypart lead and why keeping them separate is exactly what makes both defensible in front of a client.

The data behind it →

Radio · RAJAR Q2 2026

What a record quarter in network radio looks like

A 34 per cent year-on-year rise in reach to 731,000, a three-year trajectory of 130 per cent and the under-55 growth that changes the planning conversation.

The quarterly series →

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