GBN Media / Specifications and deadlines
Specifications and deadlines
The technical reference, wide open.
All formats, all platforms, all deadlines. No login, because friction costs goodwill.
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Specifications and deadlines.
Everything needed to deliver copy across television, digital, connected TV, radio and social. Owned by commercial operations and version-dated. If a spec here and a spec in your booking differ, the booking wins; tell us and we will fix the page.
Television, via Sky Media
| Item | Requirement | Notes |
|---|---|---|
| Delivery | Through your existing Sky Media arrangements | Linear airtime is sold by Sky Media; clock-numbered copy via the standard delivery houses |
| Video format | HD 1080i/25, 16:9 | Broadcast-legal levels; Clearcast approval required |
| Durations | 10, 20, 30, 40, 60 seconds | Sponsorship idents to the agreed package |
| Audio | Stereo, EBU R128 loudness | |
| Copy deadline | 5 working days before first transmission | Late copy by arrangement |
Digital display, gbnews.com
| Format | Size (px) | Max weight | File types |
|---|---|---|---|
| Billboard | 970 × 250 | 200 KB initial | HTML5, JPG, PNG |
| MPU | 300 × 250 | 150 KB initial | HTML5, JPG, PNG |
| Double MPU | 300 × 600 | 200 KB initial | HTML5, JPG, PNG |
| Leaderboard | 728 × 90 | 150 KB initial | HTML5, JPG, PNG |
| Mobile banner | 320 × 50 / 300 × 50 | 100 KB initial | HTML5, JPG, PNG |
Digital video and connected TV
| Item | Requirement | Notes |
|---|---|---|
| Video | MP4 (H.264), 1920 × 1080, 25 fps | Max 500 MB; VAST 4.x supported for addressable |
| Durations | 6, 15, 20, 30 seconds | Non-skippable placements as booked |
| Audio | AAC stereo, minimum 192 kbps | Loudness normalised |
| Copy deadline | 3 working days before go-live |
Radio
| Item | Requirement | Notes |
|---|---|---|
| Audio format | WAV, 44.1 kHz, 16-bit minimum | MP3 320 kbps accepted for demos only |
| Durations | 10, 20, 30, 40 seconds | Presenter-read credits to the agreed sponsorship package |
| Compliance | Radiocentre clearance where required | We can advise on clearance for first-time advertisers |
| Copy deadline | 3 working days before first broadcast |
Social and branded content
| Item | Requirement | Notes |
|---|---|---|
| Video | MP4 (H.264), 9:16, 1:1 or 16:9 to platform | Supplied assets or made with the GB News social team |
| Branded content | Briefed 10 working days before publication | All branded content is clearly labelled to platform and regulatory standards |
| Newsletters | Static image 600 px wide, plus 40 words of copy and a link | Solus formats by arrangement |
Questions about a format not listed, or a spec that will not bend? The team answers the same day: open a live chat or leave an enquiry. Version-dated and checked against current delivery requirements. Owner: commercial operations.