Britain's News Channel · every platform
Britain's number one news channel.
Across every day of August 2026 on BARB's overnights, GB News averaged 17 per cent more viewers than the public service news channel and 24 per cent more than the satellite news channel. That is the fourth month running ahead of both. Add a record quarter for GB News Radio and an 11.8 million social community, and the question is no longer why GB News. It is why not.
Cross-platform scale
One audience across six surfaces.
The perception is a single television channel. The reality is a multi-platform news business with scale on every surface, each figure reported on the basis its own platform measures and attributed to a named source.
Each figure is reported on its own platform's basis and attributed to a named source. Figures marked indicative are still being verified. Every number on this site links to the Sources page.
Average daily viewers
Number one. Not by a whisker, by a quarter.
August 2026, averaged across every day on BARB's overnights: GB News first, 17 per cent ahead of the public service news channel and 24 per cent ahead of the satellite news channel. The fourth month running; May and June are on the official BARB monthly read. A news plan without GB News now leaves out the biggest news audience in Britain.
The full month · BARB overnights, August 2026Average views: Britain's number one news channel
The big day · local election results, 8 May 2026The biggest news day, the biggest news audience
Reach you cannot buy anywhere else
The number one news audience, and most plans still do not buy it.
This is not a duplicate of the reach you already pay for. On BARB's own consolidated currency, around three quarters of regular GB News viewers see the satellite news channel, or the alternative public service channel, fewer than three times a week. Roughly half see even the biggest commercial channel's whole family fewer than three times. Most watched, most committed, least duplicated: every week GB News is off the plan is a week your competitors can own it.
Cross-viewingNever watch the satellite news channel
Cross-viewingNever watch the biggest commercial breakfast show
Duplication · share of regular GB News viewers barely reached elsewhere, weeklyThe reach the rest of the plan is missing
In the dayparts where plans are won, June weekday prime time ran 62 per cent ahead of the satellite news channel and weekday breakfast averaged 3.1 times the public service news channel in the same slot. Dayparts and monthly averages are different measures; every basis is in the evidence room.
Three ways in
Tell us who you are. We will point you the right way.
Every route ends in a short conversation, never a long form. Linear television continues through your existing Sky Media arrangements. Everywhere else your clients buy, you have a dedicated person to plan it with.
For agencies
The full cross-platform set: linear television through Sky Media, plus digital, addressable AV, connected TV, radio, social and sponsorship, planned directly with a named contact for your holding group.
Plan a campaign → 02 / Client-side advertisersFor advertisers, direct
A clear proposition for brands buying directly: audience scale, quality, measurable outcomes and the reassurance of a regulated environment. Relevant case studies and a direct route to a conversation.
Talk to the team → 03 / Small and medium businessFor SMEs
The simplest path on the site. Plain language, a starter pack to download and a quick guided enquiry that leads to a short booking conversation on radio, digital and social.
Get started →Read it at your own pace
Every news plan in Britain now has the same question to answer. The number one news channel, a news radio station at record reach and an eleven-million-strong social audience are on the table. Leaving them off is a choice, and one a client may reasonably ask about.
Digital and social
Eight and a half million visitors and seventy million page views a month. Here is what that looks like.
Every dot below is one hundred thousand people. Two audiences, each in the millions, each measured on its own platform basis, each one tap from a media plan.
gbnews.com · average monthly web visitors0 people visit every month
Every dot is 100,000 web visitors, averaged across January to July 2026. The 70 million average monthly page views across web and app are a separate measure, kept separate.
Social video · total communityAn 0 social community
Every dot is 100,000 people. The red dots are the 5.2 million on TikTok, materially younger than any news channel's television audience.
Video and page views · monthly, each platform's own measureWhere the viewing happens every month
Brand safety, evidenced
Ofcom regulated, by choice.
Anyone can publish news to the open web and answer to nobody. GB News broadcasts under the Ofcom Broadcasting Code on every hour of output, with a public complaints route, published decisions and a record to show for it.
A published, bookable slate
A published, Ofcom-based classification an agency can pass to a client and book against with confidence. The criteria are published and the test is measurable.
The methodology →The Broadcasting Code, every hour
Due accuracy in news, protection from harm and offence, fairness and privacy: all enforced by a regulator with the power to investigate, fine and publish its findings.
Regulated by choice →The regulator's record
No penalty action from the regulator since the Editorial Charter was refreshed in November 2024. The record is on Ofcom's own register, and you are welcome to read it.
The compliance position →Proof
Signed-off results from brands like yours.
BOXT lifted brand consideration by 118 per cent sponsoring the weather. AllClear lifted trust by 43 per cent with the travel destination forecast. Agincare grew from a first test into one of the station's top ten radio advertisers.
GB News with Illumination Insight, against pre-campaign baselines
Resources
Everything a plan needs, open and current.
Specifications and deadlines are open, no login, because friction costs goodwill. The full media sales deck comes by email as a PDF or an editable PPTX.
New · brand research
44 per cent of UK adults would consider GB News.
The Signal research asked 2,017 nationally representative UK adults what they think of GB News against six established news brands and published every finding, whichever way it fell. Second in the category on the reasons people come to news. Third on values. Level with brands that had a century's head start.
No forms, ever
Two minutes to a plan.
Britain's number one news channel is not an optional extra on a news plan any more. Tell us who you are and what you are trying to do: the right person, the right proof, two minutes, no forms.