GBN Media / Case studies
Case studies
Proof, signed off by the client.
The challenge, what ran, the result and the source, for every study. Uplifts measured against pre-campaign baselines.
Proof
Organised so a planner finds a comparable brand fast.
Each study follows the same shape: the challenge, what ran, the result and an attributed source. Brand-metric uplifts are measured by GB News with Illumination Insight against a pre-campaign baseline, and every study is published only once the client has signed it off.
Home services · TV sponsorship
BOXT × the weather
The challengeStrengthen salience and consideration, reach the AB adults among whom BOXT under-indexed and turn existing linear activity into an always-on presence.
What ranSponsorship of the GB News weather: demand for boilers, solar and air conditioning follows the forecast, so the brand sat in moments of genuine relevance, reaching a loyal AB and ABC1 audience incremental to its existing TV sponsorship. Launched early, renewed for 2025.
+56%
Brand awareness
+118%
Brand consideration
+84%
"A brand I can trust"
Insurance · content sponsorship
AllClear × the travel forecast
The challengeIn a saturated insurance market, drive incremental reach beyond business-as-usual linear, in an environment that aligned contextually with the brand.
What ranA bespoke travel destination forecast: 18 reports a day, seven days a week, including a Met Office-built segment. Always-on across a key sales period, to a highly engaged over-50s audience.
+37%
Brand consideration
+36%
Likelihood to recommend
+43%
"A brand that I trust"
Care services · test and scale
Agincare × radio, digital and TV
The challengeA competitive, emotionally sensitive sector where trust and reassurance drive decisions. Test whether GB News could deliver engagement and response before scaling investment.
What ranA low-risk test first, then scaling across radio, digital and television through 2025. Messaging moved from awareness to value comparison, with exclusive offers to GB News members and newsletter subscribers. Investment grew with results, not speculation.
Top 10
Radio advertiser on the station
3
Platforms scaled: radio, digital, TV
More studies are in client sign-off and will be published here as they clear. Delete the sentence.
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