Sources

Every number, accounted for.

The source, the basis of measurement and the refresh cadence behind every claim on this site. If it is not here, we do not say it.

Methodology and attribution

Every figure on this site, and where it comes from.

Every headline figure comes from one verified source, is signed off by the data team and is refreshed on a fixed cadence. Where a figure is indicative pending verification, it says so, here and wherever it appears. Measures that differ are kept apart: the full-month average and the breakfast daypart lead measure different things and are never combined, and unique visitors are never swapped for page views.

Television · the number one news channel Verified · BARB official monthly and daily overnights

Britain's number one news channel by all-day average views for the fourth month running. August 2026, mean of every day's BARB overnight: GB News 81,439 against BBC News 69,865 (17 per cent ahead) and Sky News 65,674 (24 per cent ahead). Ahead of Sky News on 30 of 31 days and of BBC News on 25 of 31. July 2026, same basis, 29 of 31 days captured from 3 July: GB News 81,183, BBC News 74,334, Sky News 69,597. June 2026, official BARB monthly: GB News 86,570, BBC News 73,677 (17.5 per cent ahead), Sky News 68,983 (25.5 per cent ahead). May 2026, official: 21.7 and 32.3 per cent ahead respectively. Share supports the same order: GB News 1.52 against BBC News 1.29 and Sky News 1.21. Weekday prime time (18:00 to 22:59) averaged 110,177, 62.4 per cent ahead of Sky News and 21.4 per cent ahead of BBC News. Featured morning slots, June average views, with lead over Sky News and BBC News: Breakfast 104,636 (+42.6 and +210.2 per cent). Britain's Newsroom 99,209 (+39.8 and +43.2 per cent). Saturday Morning Live 89,975 (+25.3 per cent; 8.0 per cent behind BBC News). The Camilla Tominey Show 124,150 (+17.6 and +42.0 per cent). Charted comparator audiences are derived from these leads. Daily overnights run to 1 September 2026 and refresh with the site's data feed.

Source: BARB
Basis: Two bases, always stated. Official BARB monthly: average views and share, news channels, individuals 4+, 06:00 to 01:59 daypart, calendar months May and June 2026. Derived monthly: the arithmetic mean of BARB daily overnight all-day average views across every captured day of July and August 2026 (GB News daily pull from the BARB-fed dashboard), individuals 4+, with the number of days captured stated. Weekday prime-time composite 18:00 to 22:59 and the morning slot figures are June 2026 official. The two monthly bases and the daily overnights are never combined in one figure
Cadence: Refreshed with each BARB reporting cycle
Kept apart from: The breakfast daypart figures below: a full-day average and a single daypart are different measures and are never combined
Named here: Comparator channels are named in full on this page; the front page describes them rather than naming them
Note: For May and June the number one claim is the one published by GB News from the official BARB monthly read. For July and August it is derived from the daily overnights as set out above, and is labelled as such wherever it appears

Television · breakfast daypart Verified

Weekday breakfast (06:00 to 09:29) averaged 104,636 in June 2026: 42.6 per cent ahead of Sky News and 3.1 times the BBC News audience (210 per cent ahead), share 3.97. On sampled-day reach earlier in the year, GB News led the daypart on eight of eight sampled days, reaching 1.6 times the Sky News audience on the strongest. GB News Breakfast won Best News Programme at the TRIC Awards in 2026 for the fourth consecutive year, in a public vote, against BBC Breakfast, Good Morning Britain and ITV Evening News.

Source: BARB
Basis: BARB: weekday breakfast daypart average views and share, June 2026 calendar month; and daypart reach on eight sampled days, March to June 2026. Monthly averages and sampled-day reach are different bases, stated separately. TRIC Awards 2026, public vote
Cadence: Refreshed with each BARB reporting cycle
Kept apart from: The full-day average views above

Television · event-led days Verified

On 8 May 2026, local election results day, GB News recorded an average audience of 185,700, 55 per cent ahead of Sky News (119,900) and nearly double BBC News (93,200).

Source: BARB
Basis: Average audience, full day, 8 May 2026
Cadence: Event-led readings added as they occur

Television · featured shows Verified

Seven featured shows, approximately 53 hours of airtime per week. Average audience by show is published on the brand safety page and the audience page for the trailing 28 days (5 August to 1 September 2026), led by The Camilla Tominey Show at 152,300.

Source: BARB daily overnights; GB News featured shows methodology
Basis: Mean average audience per episode across the trailing 28 days, individuals 4+, figures published for featured shows only; methodology criteria published
Cadence: Slate reviewed continuously; figures refreshed with each BARB cycle

Radio Verified

731,000 weekly reach in Q2 2026, a record quarter: up 33.6 per cent on Q2 2025 (547,000) and above the previous peak of 684,000 (Q3 2025). Listening hours 5.4 million, up 78 per cent year on year. Three-year reach growth +130 per cent (Q2 2023 to Q2 2026). In the same release, Times Radio recorded 660,000 and Talk 543,000.

Source: RAJAR
Basis: Weekly reach and listening hours, all individuals 15+, Q2 2026 release published 6 August 2026; quarterly series Q1 2023 to Q2 2026
Cadence: Quarterly, with each RAJAR release
Context: The established commercial networks remain larger in absolute reach; the GB News Radio story is the growth rate and the under-55 composition

Digital · gbnews.com Verified

Approximately 70 million average monthly page views, 37 million in the app and 34 million on the web, and approximately 8.5 million average monthly web unique visitors.

Source: Adobe Analytics
Basis: January to July 2026 monthly averages. Unique visitors and page views are different measures and are always reported separately. The web unique-visitor average was restated in September 2026 after the source corrected an averaging defect; this site carries the corrected figure
Cadence: Monthly

Connected TV Verified

1.47 million average monthly play hours.

Source: GB News
Basis: January to July 2026 average, first-party platform measurement
Cadence: Monthly

Newsletters Indicative · in verification

420,000 registered newsletter subscribers.

Source: GB News
Basis: First-party registration data, 2026
Cadence: Monthly

Membership Indicative · in verification

78,000 paid GB News members.

Source: GB News
Basis: First-party membership data, 2026
Cadence: Monthly

Incrementality Verified

57 per cent of GB News viewers never watch Sky News; 67 per cent never watch Good Morning Britain.

Source: BARB and GB TGI
Basis: Cross-viewing analysis of the GB News television audience. Never watch means zero claimed contact
Cadence: Reviewed with each reporting cycle
Kept apart from: The BARB C7 duplication analysis below, which uses a different base (regular viewers) and a different standard (fewer than three contacts a week); the two are never combined in one chart

Duplication · the incrementality case Verified · trading currency

Of regular GB News viewers (three or more times a week), the share who watch each rival fewer than three times a week: Channel 4 76 per cent, Sky News 74 per cent, ITV1 58 per cent (48 per cent counting every ITV channel and ITVX on a television set). The external claim is "barely reached", never "never reached": the analysis measures frequency of contact with the rival channel, not zero contact.

Source: BARB C7 consolidated data (live viewing plus playback within seven days), GB News analysis, June 2026
Basis: Base: the regular weekly GB News audience, viewers watching GB News three or more times per week. Barely reached: watching the named rival fewer than three times per week; regularly reached: three or more times per week. A viewer contacted fewer than three times sits below most effective-frequency thresholds
Cadence: Re-run with each analysis cycle
Kept apart from: The TGI cross-viewing never-watch figures above: different base, different standard, never combined

Audience composition · the quiet surprises Verified

GB News weekly reach among all adults is 8.8 per cent (4.84 million). By social grade: A 9.4 per cent (index 107), B 8.0 (index 91), C1 8.0 (index 91), C2 10.3 (index 117), D 8.7 (index 99), E 10.4 (index 118): above-average delivery at both ends of the scale, with the dip in the middle. By age: 16 to 24, 8.1 per cent. 25 to 34, 8.9 per cent (801,000 adults, index 101, population parity, 23rd of 68 channels in the group). 35 to 44, 6.8 per cent (index 77, the weakest cell). 45 to 54, 7.8 per cent. 55 to 64, 10.4 per cent (890,000, index 118). 65+, 10.1 per cent (1.29 million, the largest group and best rank, 20th of 68). Grade B: 997,000 weekly viewers, ranked 21st of 68 in the group. Favourite-channel conversion: 40.3 per cent of weekly viewers name GB News a favourite, the highest of any news channel measured. 62.7 per cent of weekly viewers are chief income earners.

Source: GB TGI 2026 June (fieldwork May 2025 to April 2026), Fifty5Blue. Universe: adults 15+, Great Britain, weighted 55,055,000; sample 24,287
Basis: Claimed viewing within the last week; percentages are the share of each demographic group; index 100 equals the all-adult average; rank is the position among the 68 TV channels TGI measures within that group. TGI does not measure BBC News or ITV News as separate entities. Among 55 to 64s, ranks 21 to 23 (5STAR, GB News, Sky Sports News, all on 10.4 per cent) are a statistical tie
Cadence: Refreshed with each TGI release
Kept apart from: All BARB figures on this site: TGI is claimed viewing recalled by respondents and differs from BARB metered measurement; the two currencies are never presented in one chart
Honest cells: Sky News is stronger among Grade A adults (index 132 against 107) and among 55 to 64s and over-65s in reach terms; 35 to 44s are GB News's weakest cell at index 77. These are stated wherever the finding is used

The Signal research Verified

44 per cent of UK adults would consider GB News; second in the category on share of category entry points (16 per cent); third on share of values (14 per cent); second on share of emotion (16 per cent); 10 per cent unprompted awareness; overall share of signal 14 per cent, joint third and consistent with brand size, holding at 13 to 14 per cent across every age group and social grade.

Source: GB News / everyday people (Andrew Tenzer and Ian Murray), June 2026
Basis: Online quantitative survey, 2,017 UK adults aged 16+, nationally representative, fieldwork May 2026. GB News tested against Sky News, The Guardian, The Telegraph, The Mail, The Mirror and The Express. The Signal framework measures share of category entry points, fitness, social norms, values and emotion, each calculated the way share of category entry points is
Cadence: One-off study, June 2026; repeated only if re-fielded` and move the current text to the Note line
Detail published: Topics for conversation: GB News 35 per cent, second to Sky News. Share of signal: 14 per cent, joint third. Share of emotion: 16 per cent, second; excited 18 per cent, second. Share of social norms: 11 per cent, level with The Mail, published as a trailing signal. Among each brand's last-four-week users, 43 per cent associate GB News with feeling part of a community, joint first (a different base from the nationally representative figures, stated wherever used)
Note: Competitor brands are named here and in the research; the study's competitive set is published as fielded. On the summary charts where the study plots brands as logos, the brand-to-value mapping is derived from the study's underlying labelled diagnostics; adjacent one-point assignments may be interchangeable and do not affect GB News's stated position

Television · engagement Verified

Average time spent viewing over 24 hours, March 2026: GB News 1 hour 48 minutes 19 seconds per viewer, against Sky News 1 hour 1 minute 15 seconds and BBC News 57 minutes 53 seconds (77 and 87 per cent longer respectively). Average monthly frequency, 06:00 to 02:00: GB News 7.9 viewing occasions per viewer, Sky News 6.5, BBC News 6.4. Weekday breakfast share of viewing, 06:00 to 09:29: GB News 3.67 per cent, Sky News 3.24, BBC News 1.81. Across calendar 2025, GB News viewers watched 94 hours per viewer against Sky News's 86, the highest time spent of any UK news channel (BARB, annual, as reported May 2026).

Source: BARB, March 2026, United Kingdom, total individuals
Basis: ATS (average time spent) is average continuous minutes viewed per viewer in the period under BARB's three-minute consecutive viewing rule; frequency is average viewing occasions per viewer in the period. Engagement measures and audience-size measures are different bases and are never combined
Cadence: Refreshed with BARB monthly reporting

Digital and social · growth Verified · first-party analytics

Followers across GB News social platforms grew from 5,011,080 (February 2025) to 9,065,234 (February 2026), up 80.9 per cent. By platform, February 2025 to February 2026: TikTok 1,729,573 to 4,264,160 (+147 per cent); Facebook 766,026 to 1,828,102 (+139 per cent); YouTube 1,750,212 to 2,085,600; X 765,269 to 887,372. Needs a factual check, not a wording fix Linear TV views 19,212,181 to 27,525,017 (+43 per cent). Website unique visitors, February 2026: 9,038,778.

Source: GB News internal platform analytics, February 2025 to February 2026
Basis: First-party and platform-reported analytics; each measure on its own platform basis, never summed with BARB television measures. The June 2026 headline figures used elsewhere on this site (5.17 million TikTok followers, 240 million monthly TikTok views, 11.8 million community) and the January to July 2026 web average (about 8.5 million monthly web visitors) are the newer readings of the same series
Cadence: Monthly

Case study effect measures Verified

BOXT: brand awareness +56 per cent, consideration +118 per cent, trust +84 per cent. AllClear: consideration +37 per cent, recommendation +36 per cent, trust +43 per cent. Agincare: growth into a top ten radio advertiser on the station.

Source: GB News with Illumination Insight (brand metrics); GB News (trading position)
Basis: Measured against pre-campaign baselines; published with client sign-off
Cadence: Per campaign

The compliance position Verified

GB News is licensed and regulated by Ofcom under the Broadcasting Code. The Editorial Charter was refreshed in November 2024, with news presented by career broadcasters and credentialed journalists. There has been no penalty action from the regulator since. In February 2025 the High Court set aside two Ofcom decisions concerning GB News and Ofcom subsequently withdrew three more; the public register reflects that.

Source: GB News Editorial Charter, November 2024; Ofcom decisions register; High Court judgment, February 2025
Basis: Public record. Sponsorship of news and current affairs programming is not permitted under the Broadcasting Code and is not offered
Cadence: Updated as the public record changes

Governance: each figure has a named owner, is signed off by the data team before publication and is refreshed on the cadence above so the site never drifts. Spot something out of date? Tell us and it is fixed within 24 hours.