GBN Media / The audience and the data
The evidence room
The audience, with its sources attached.
Every figure on this page is attributed to a named third party and linked to the Sources page. Every chart downloads as a clean image you can drop into a deck.
Two measures, never combined
Number one for the month. Dominant at breakfast. Two different measures, both first.
An agency with BARB access will check, so the site says exactly what each figure measures. Both are strong. Neither pretends to be the other.
August 2026, mean all-day average views across every day of the month on BARB's overnights: GB News 81,439, BBC News 69,865, Sky News 65,674. That is 17 per cent clear of BBC News and 24 per cent clear of Sky News, ahead of Sky News on 30 of 31 days. It is the fourth month running ahead of both; May and June are official BARB monthly reads (June: 86,570 against 73,677 and 68,983). A run, not a good day.
BARB, official monthly reads and daily overnights, all-day average views, 2026Weekday breakfast in June averaged 104,636: 43 per cent ahead of Sky News and 3.1 times the BBC News audience in the same slot. The daypart that won Best News Programme at the TRIC Awards four years running, in a public vote.
BARB, weekday breakfast daypart 06:00 to 09:29, June 2026Television
The breakfast lead, and the days that matter.
Event-led news · 8 May 2026, local election results dayWhen the news gets big, the audience shows up
Featured mornings · average views, June 2026The GB News morning, against the same slot everywhere else
Featured shows · average audience, trailing 28 daysA featured slate that stands with the established set
Radio · weekly reach, quarterlyA record quarter for GB News Radio
The established commercial networks are still larger in absolute reach. The GB News Radio story is growth: 731,000 weekly reach in Q2 2026, a record, up 34 per cent year on year and 130 per cent over three years. Listening hours reached 5.4 million, up 78 per cent year on year. Source: RAJAR, Q2 2026.
Incrementality
Not the audience you already pay for.
The planning question is duplication. On TGI cross-viewing, most GB News viewers never watch the comparable channels at all. BARB's consolidated currency, on a stricter test (fewer than three contacts a week rather than none), tells the same story: most regular GB News viewers are barely reached by the channels agencies already buy.
Cross-viewingNever watch Sky News
Cross-viewingNever watch Good Morning Britain
Duplication on the trading currency · BARB C7 consolidated, June 2026 analysisBarely reached by the channels already on the plan
Even counting every ITV channel and ITVX on a television set, 48 per cent of regular GB News viewers see the ITV family fewer than three times a week. Barely reached means fewer than three contacts, not none, and this C7 analysis uses a different base from the never-watch charts above, so the two are never combined. A planner buying ITV1, Channel 4 and Sky News still reaches most regular GB News viewers fewer than three times a week, below most effective-frequency thresholds. That is not substitute reach. It is reach the plan does not have.
Audience composition · GB TGI 2026
Who watches: the quiet surprises.
Three findings from the industry's single-source survey that run against the caricature. Claimed weekly viewing from GB TGI, a different currency from BARB, never mixed with it in one chart.
Weekly reach index by social grade · 100 = all-adult averageStrong at both ends of the scale
Weekly reach by age group · % of each group25 to 34s watch at full population parity
The weaker figures are here too, because a planner with a TGI licence will find them anyway. Sky News is stronger at the very top of the scale (Grade A index 132 against GB News's 107), and 35 to 44s are GB News's soft spot at index 77. What no other rolling news channel offers is above-average delivery at both ends of the social scale at meaningful volume, with the top grade watching more than the average adult does.
Digital and social
Each platform on its own basis, every basis named.
Unique visitors and page views are different measures and are never swapped for one another. Platform figures are reported the way each platform measures itself.
The Signal research · new
What the whole population thinks, measured and published in full.
Research by everyday people, commissioned by GB News and published in full: 2,017 nationally representative UK adults, tested against six established news brands, with every signal published, including the ones GB News is still building.
One brand, one signal, every age and social grade: share of signal runs 13 to 14 per cent from 16-34s through the over-55s. The full findings, explained with charts.
First-party data
Consented, targetable, plannable by context.
Registered newsletter subscribers and paid members form a first-party, consented base. Campaigns can be planned by programme, format and context across every surface, and the audience data pack puts the demographic, attitudinal and behavioural detail in your hands.
The spending power of the over-55s
Household income, discretionary spend against the national average, category spend and home ownership for the over-55s are being sourced from Kantar TGI and verified with the data team. The figures will be published here, fully attributed, the moment they clear verification. We would rather show you nothing than show you a number we cannot stand behind.
Want this data in your own deck?
Every chart on this page downloads as a clean branded image, and the full audience pack is one email away.